The #BoldCocoa Challenge The #BoldCocoa Challenge The #BoldCocoa Challenge The #BoldCocoa Challenge The #BoldCocoa Challenge The #BoldCocoa Challenge The #BoldCocoa Challenge The #BoldCocoa Challenge The #BoldCocoa Challenge The #BoldCocoa Challenge The #BoldCocoa Challenge The #BoldCocoa Challenge
The #BoldCocoa Challenge The #BoldCocoa Challenge

The #BoldCocoa Challenge

During the month of July (from July 1st to July 31st) we challenge you to recreate Sarah’s #BoldCocoa color from our MTL Collection.


The winner will receive 1-month supply of HueSee products*, as well as be entered into a draw** for their chance to attend the photoshoot for our 2025 collection!

Prize for #BoldCocoa Challenge:

*1-month supply of HueSee products is intended for 1 hairstylist and is limited to $1,000. Prize must be claimed by September 6th, 2024.

**Entered into an additional draw: From May 2024 to July 2024 three hair challenges will take place. The winners of each challenge will be entered into a draw for their chance to receive an invitation to attend HueSee’s 2025 Collection Photoshoot on location in Montreal, QC in August 2024. This will include an overnight stay at the Alt hotel for 2 in downtown Montreal. Breakfast and lunch will be included on shoot day.

#BoldCocoa Box #BoldCocoa Box

#BoldCocoa Box

We’ve made it easy for you to join the challenge!


Get our exclusive #BoldCocoa box at a discounted rate. The box contains everything you need to recreate the #BoldCocoa look. Available for a limited time only.


Explore
About the look About the look

About the look

Sarah turns heads with her voluminous, full-rounded curls in a bold cocoa shade.


Her look is a statement, embodying confidence and style amidst the urban hustle.


View the look
How to take part in the #BoldCocoa challenge? How to take part in the #BoldCocoa challenge?

How to take part in the #BoldCocoa challenge?


  1. Follow @hueseehair on Instagram.

  2. Share your realisation as an Instagram post or Reel (stories do not count).

  3. Tag @hueseehair to your post.

  4. Add #BoldCocoa in your caption.

  5. Images must not be modified.

  6. Each model/client counts as 1 entry.

  7. You may submit as many entries as you wish for a higher chance to win.


How the winner will be chosen? How the winner will be chosen?

How the winner will be chosen?

The winner will be chosen based on the resemblance of its color to Sarah’s color.


Extra credit will be given if you can also match her voluminous, full-rounded curls.


Color may be achieved using only HueSee hair color.


Judging Panel

The winner will be selected by HueSee’s Artistic Team.

Wendy Keating
Director of Education & Director of Product Development

Jean-Sébastien Lacombe
Artistic Director

Kathy Simon
Creative Director and Artistic Director